MAHATMA GANDHI UNIVERSITY

KOTTAYAM

 

 

 

MBA SCHEME AND SYLLABUS 2010

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FACULTY OF MANAGEMENT SCIENCES

MASTER OF BUSINESS ADMINISTRATION (FULL TIME)

 

 

Scheme of the course

 

1.          The Full time Two-year MBA programme will have four semesters each having 18 workweeks.

 

2.          The First and Second semesters each will have 9 full Courses with 75 contact hours each.  All these courses are core courses. Each course carry 100 marks

              (Internal 40 and External 60). In addition, an External Viva-Voce examination

              will also be conducted at the end of the Fourth Semester. There will be a total

              of 1800 marks for First and Second Semesters(900+900).

 

3.          The Third Semester will have 8 courses with 75 contact hours each and a 

        placement in connection with an organization centered study. Out of the 8

        courses two are compulsory and other 6 are electives. Of the six electives

        4 courses from one major functional area opted by the student and remaining

        2 in another minor functional area also opted by the student. Every student has

         to undergo a placement work and produce a report on an organization

        centered  study based on the organization to which he/ she is deputed. This

         work and it report will be treated as full course carrying 100 marks. The

         internal marks will be awarded by means of seminar presentation cum

         viva-voce conducted by a board appointed for this purpose from among the    

         faculty  decided by the Faculty Council. Students are permitted to do

         their organization study only in a nationally or internationally reputed

         business organizations for a period not less than 4 weeks. While selecting the  

         organisation students should make it sure that four functional areas such as

        production, Marketing , Finance and HR are available there. There will be a total

         of  900 marks in the third semester.

 

4.          For the Forth Semester, there are 8 full courses of which two are compulsory.

Of the remaining 6, four will be from the first major functional area opted by 

 the student and two form the second minor area opted by the student. In

 addition the student are required to do a project Work of a problem centered nature and the Dissertation is to be submitted before the commencement of Fourth semester examination. Total duration of this project study is 8 weeks and

total marks for the dissertation is 100. Project work should be done in a nationally or internationally reputed organization. The duration of the training is 2 months. Students are expected to choose one functional area that they have

opted as their major functional area in the 3 rd and 4 th semesters. Training

 should be done strictly under the supervision of an executive allotted by the organization. An attendance certificate should be obtained from the organization as a proof of the successful completion of the training and the same should be incorporated in their project report. For the preparation of the report the Head of the Department will entrust one Faculty Member to supervise the student.  There will be comprehensive viva at the end of the fourth semester along with the evaluation of the project report.

 

       

       5.     The electives offered in the third and fourth semesters will be depending on the 

         preference, aptitude of the students, availability of the Faculty and other         

          facilities in the institution.

 

       6.    Total marks for third and fourth semester will be 1900 (900+1000)

 

7.      All clauses of MBA Regulation ( Full Time) 2010, except which are under                                      

      the consideration of Hon. High Court of Kerala  are   applicable along with 

      these scheme and syllabus.

 

8.      List of courses mentioned in the MBA Regulation ( Full Time ) 2008 onwards is replaced and modified by the list of courses appended in the new scheme and syllabus.

 

 

 

 

 

 

 

 

 

 

 

            

      

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I SEMESTER

 

 

 

 

 

 

 

 

 

 

 

 

 

LIST OF COURSES OF MBA PROGRAMME(FT)

 

 

                     

FIRST SEMESTER

 

 

Course No

                      

                                  Title

Internal Evaluation Marks

External Evaluation Marks

Total Marks

CC1

PRINCIPLES OF MANAGEMENT

40

60

100

CC2

ENVIRONMENTAL MANAGEMENT

40

60

100

CC3

ECONOMICS FOR BUSINESS

40

60

100

CC4

EXECUTIVE COMMUNICATION

40

60

100

CC5

FINANCIAL ACCOUNTING

40

60

100

CC6

BUSINESS MATHEMATICS

40

60

100

CC7

STATISTICS FOR MANAGEMENT

40

60

100

CC8

DATA PROCESSING

40

60

100

CC9

INDIAN ETHOS AND VALUES

40

60

100

 

Total

360

540

900

 

 

SECOND SEMESTER

 

Course No

                      

                                  Title

Internal Evaluation Marks

External Evaluation Marks

Total Marks

CC10

ORGANISATIONAL BEHAVIOUR

40

60

100

CC11

E-BUSINESS

40

60

100

CC12

COST AND MANAGEMENT ACCOUNTING

40

60

100

CC13

FUNDAMENTALS OF MARKETING

40

60

100

CC14

MANAGEMENT INFORMATION SYSTEM

40

60

100

CC15

HUMAN RESOURCE MANAGEMENT

40

60

100

CC16

PRODUCTION MANAGEMENT

40

60

100

CC17

OPERATIONS RESEARCH

40

60

100

CC18

INDIAN  LEGAL  SYSTEM

40

60

100

 

Total

360

540

900

 

 

 

 

THIRD SEMESTER

 

Course No

                      

                                  Title

Internal Evaluation Marks

External Evaluation Marks

Total Marks

CC19

FINANCIAL MANAGEMENT

40

60

100

CC20

RESEARCH METHODOLOGY

40

60

100

EC1

ELECTIVE 1

40

60

100

EC2

ELECTIVE 2

40

60

100

EC3

ELECTIVE 3

40

60

100

EC4

ELECTIVE 4

40

60

100

EC5

ELECTIVE 5

40

60

100

EC6

ELECTIVE 6

40

60

100

CC21

ORGANISATIONAL STUDY

40

60

100

 

Total

360

540

900

 

 

FOURTH SEMESTER

 

Course No

                      

                                  Title

Internal Evaluation Marks

External Evaluation Marks

Total Marks

CC22

PROJECT MANAGEMENT

40

60

100

CC23

STRATEGIC MANAGEMENT

40

60

100

EC7

ELECTIVE 7

40

60

100

EC8

ELECTIVE 8

40

60

100

EC9

ELECTIVE 9

40

60

100

 EC10

ELECTIVE 10

40

60

100

 EC11

ELECTIVE 11

40

60

100

 EC12

ELECTIVE 12

40

60

100

 

VIVA-VOCE

 

100

100

 

SUMMER PLACEMENT REPORT

 

100

100

 

Total

320

680

1000

 

 

LIST OF ELECTIVES

 

  1. MARKETING
  2. FINANCE
  3. INFORMATION TECHNOLOGY
  4. HUMAN RESOURCE MANAGEMENT

 

 

 

 

SEMESTER I

 

1    PRINCIPLES OF MANAGEMENT

 

Module I         Management – Nature and significance- Schools of management  

                        Thought- Evaluation of management thought-Management Process- Functions

 

Module II        Group Behaviour – Team effectiveness – team decision making, issues in managing teams.

 

Module III      Leadership – styles, autocratic ,paternal, participative

 

Module IV      Management Functions- Planning, Organizing, Directing, Controlling Staffing ,Coordinating budgeting and reporting.

 

Module V        Organizational Politics- Organizational culture-Dynamics- Role of culture and corporate culture –Ethical issues in organizational culture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.ENVIRONMENTAL MANAGEMENT

 

Module I

Concept of sustainable global development – Issues affecting ecological equilibrium – population growth – depletion of natural resources – industrial and urban population –global warming .

 

ModuleII

Impact of industrial and business activities on the environment –role of competition and consumerism – issues in environment management for business – Natural resources and energy management – optimal use of fossil fuels – use of non –conventional energy resources.

 

Module III

Concern for environment: in  produce development- production process-packaging – distribution – marketing – strategies for ensuring environment friendly business operations – green funding – environmental ethics.

 

Module IV

Managing industrial pollution – developing recycling technologies – managing industrial waste – maintaining bio-diversity – government and institutional support for establishing and maintaining environment friendly business.

 

Module V

Environment impact studies and assessment – Environment accounting and audit – environment managing system – EMS standards – ISO 14000 – international initiatives for environment management – WTO provisions and other international treaties – issues and challenges for environment management in the globalized world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.ECONOMICS FOR BUSINESS

 

Module-1

Micro and Macro Economics: Main features, variables and differences,   

benefits and limitations – Environment- Internal and External 

Environment, Macro Environmental forces , Emerging Indian scenario  

Business ethics

 

Module -11

Theory of demand – Theory of production and cost- Theories of utility-Price determination under different market structures- Theory of income          

                           

Module -111

IS-LM curve analysis- significance , role and the limitations- Monitory and fiscal policies- Objectives and limitations . Interaction of   

monitory and fiscal policies

 

Module -1V

Theories of planning and planning models:- Classical Model ,Keysian Model , Schumpeter Theory, Harrod – Domar Model , Rostow’s Growth Theory

 

Module -V

International Trade & exchange rate determination, Balance of payment & Balance of Trade. Debt Management, Foreign private investment, Intellectual Property Right, Protectionism and Prospects of Economic Liberalization. International Trade & Exchange rate determination

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.EXECUTIVE COMMUNICATION

 

Module-1

Meaning ; Role , Functions and Importance of communication in Business organization; Communication Models ; Parts and process; Principles of Business Communication : Formal and Informal ; Internal operational and External Operational; Personal ; Inter personal , Group ;    Downward , Upward and Horizontal communication; Grapevine communication & Information overload ; One- way and Two- way ; Verbal and non verbal communication

 

Module -11

Body language, kinetics , Communication barriers proxemics, semiotics, phonetics ,graphics,colour etc.      Patterns of Communication Communication Networks and Designs ;  feed forward and feedback; Barriers to communication

                            

Module -111

Measures and solutions for effective communication ; communication in negotiation , Role of IT in effective communication , Transactional Analysis; Speaking in business communication- Forms of speaking  Functions of speaking; Types of speaking- Components of speaking Features of spoken language – Conversation practice- Telephone etiquette-Listening- Types and functions of Listening

 

Module -1V

Business Correspondence; Principles of letter writing ; Structure and layout of Business letters ; Planning of letter writing ; Different types of Business letters – Complaint letters & Adjustment letters : letters that grant Adjustments and letters that refuse Adjustments; Collection letters ; Reminders ; Enquiry appeal and warning letters ; Sales letters ; AIDA Strategy; Job employment letters and Resume writing

 

Module -V

E- mail and the changing landscape of business communication; Business Reports; Structure of Reports; Types of business reports; Steps in report writing; Writing style ; Use of illustrations and writing the report. Interviewing , Public speaking; Oral presentation ; Group discussions and participation in business meetings/ conferences. Video Conferencing

 

 

 

 

 

5. FINANCIAL ACCOUNTING

 

Module-1

Accounting concepts ; accounting equation ; generally accepted accounting concepts , Principles and conventions ; Double entry system. Recording of transactions , preparation of trial balance. Bank reconciliation statement.- Rectification of errors.

 

Module -11

Preparation of final accounts ( non- corporate entities) – Capital and revenue items , Manufacturing, trading and profit and loss account, Balance sheet , adjustment entries ,closing entries.

                     

Module -111

Accounting for depreciation . Inventory valuation. Inflation accounting – Human Resource  accounting – Problems - Cases

 

Module -1V

Accounting for non trading organizations , accounts of professionals – Single entry system- preparation of accounts from incomplete records –

 

Module -V

Accounting for hire purchase and installment system Basic principles relating to lease accounting .  Insurance claims – claims under fire insurance policies, claims for loss of stock; claims for loss  of profit.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6. BUSINESS MATHEMATICS

 

Module-1

Variables and functions – Vectors – Matrices – Determination of linear functions and application in business

 

Module -11

Calculus and its applications in business – Differentiations ; Integration , functions and equations      

                    

      

Module -111

Classical optimization Techniques- Single and multivariables- Constrained functions

 

Module -1V

Quantitative Techniques and its application in business- Set theory- Permutations and Combinations

 

Module -V

Progressions and algebraic functions – Binominal theorem- Mathematics   of finance- Simple and compound interest 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7. STATISTICS FOR MANAGEMENT

 

Module-1

Frequency distribution and their analysis

 

Module -11

Probability and probability distribution- Binomial , Poisson , Normal and Exponential       

                           

Module -111

Correlation and Regression – Multiple regression – Regression Analysis

 

Module -1V

Time series analysis and Forecasting- Linear programming

 

Module -V

                            Business Forecasting – Index Numbers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8.  DATA PROCESSING

 

Module-1

Introduction to computers – Overview – Computer Architecture – Input output and storage devices

 

Module -11

Operating systems- Windows – MS Office- Text processing using word- Introduction to spread sheet- Creation of spread sheets- Range – Formulas - Functions      

                           

Module -111

 Database functions – Database creation – Sorting , Indexing and report- Programming using software

 

Module -1V

Data communication and computer networks . LAN and WAN- Communication through computer networks-Network topologies

 

Module -V

World Wide Web and Business Community, Internet , E- Mail with TCP/IP.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9. INDIAN ETHOS AND VALUES

 

Module-1

Indian model of Management; Work ethos ; Indian heritage in Production and Consumption

 

Module -11

Indian insight to TQM; Teaching ethics; transcultural human values in management education        

                           

Module -111

Relevance of values in management; Need for values in Global change – Indian perspective ; Values for Managers 

 

 

Module -1V

Holistic approach for managers in Decision making- Secular Vs Spiritual values in management- Science and human values – Ethical issues relates to globalization

 

Module -V

Indian Constitution- History, Fundamental rights, Unity in diversity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEMESTER II

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. ORGANISATIONAL BEHAVIOUR

 

Module-1

Individual and the organization – The individual as psychological entity  and the organization as a social system

Module -11

Models of Organizational Behaviour- Work motivation – Theories and applications             

                           

Module -111

Leadership Behaviour – Styles – Theories – Leadership effectiveness 

 

Module -1V

Group dynamics – Structure, Effectiveness – Power- Exercise and sources of power, Power relations

 

Module -V

Organizational change and development approaches and methods- Stress- Nature, Source , Effects, Conflicts – Employee Counseling – Approaches

Extra mural :  Experiential Learning programmes , Case Study

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. E-BUSINESSS

 

Module 1

E-Business-Introduction-E-business Vs E-Commerce-Execution of E-business-Trends –Design for execution –construction-Types-Organizational Frame Work and Implementation-E-Business Application Areas(CRM,ERP,SCM and Selling)-E-business and India-Case Study .Connecting to the Internet –Domain Name System-Exchanging E-mail-Sending and Receiving Files-Fighting Spam, Sorting Mail and avoiding e-mail viruses-Chatting and Conferencing on the Internet –Online Chatting-Messaging-Usenet Newsgroup-InternetRelaychat(IRC)-Instant Messaging-Voice and Video Conferencing.

 

Module 2

World Wide Web-Overview-Web Security, Privacy and site-blocking-Audio and Video on the web-Creating and Maintaining the Web-Web site creation concepts-Web Page Editors-Optimizing Web Graphics –Web Audio Files-Forms, Interactivity and Database-Driven Web sites-File Transfer and downloading-FTP-Peer to Peer-Downloading and Installing software.

 

Module 3

Security Technologies-Why internet is unsecure?-Internet Security Holes- Cryptography- Objective- Codes and Ciphers- Breaking Encryption Schemes – Data Encryption standard- Trusted key distribution and Verification- Cryptographic applications- Encryption- Digital Signature- Nonrepudiation and message integrity.

 

Module 4

Traditional Transactions- Updating – office and online Transactions – Secure Web Servers- Required facilities- Digital Currencies and Payment systems – Protocols for the Public Transport- Security Protocols- SET- Credit Card Business Basics.

 

Module 5

Online Commerce Options- Functions and Features- Payment Systems – Electronic Digital and Virtual Internet Payment System- Account Setup and costs- Virtual Transaction Process- InfoHaus- Security Considerations- Cyber Cash Model- Security- Customer Protection – Client Application- Selling through Cyber cash- Applications of Internet in Hospitality- E-Booking- E-Tarriff etc.

 

 

 

 

 

 

 

 

 

 

 

 

3. COST AND MANAGEMENT ACCOUNTING

 

Module-1

Basic concepts – Concept of cost centers , profit centers and investment centers- Cost units – Classification of costs – Cost analysis for management decision making

 

Module -11

Determining product costs: cost elements for product costing job order costing and process costing .Theoretical concepts of Activity Based Costing ( ABC ) – Cost Volume Profit (CVP) Relationship: Variable costing: Concept of Variable (Marginal ) costing     

                           

Module -111

Pricing policies :-Objectives of pricing policies – Marginal analysis and pricing- Full cost pricing- ROI pricing – Contribution approach to pricing – Concepts of transfer pricing 

 

Module -1V

Budgeting and Budgetary control – Standard costing and variance analysis: Cost control and cost reduction: Introduction to cost control – cost reduction- fields covered by cost reduction- tools and techniques for cost reduction

 

Module -V

Cost Audit: Scope of cost audit- Types Advantages limitations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.  FUNDAMENTALS OF MARKETING

 

Module-1

Marketing Management- Scope of marketing and markets . Target market and segmentation

 

Module -11

Marketing concept- Production concept, Selling concept, Societal marketing concept.

 

 

                   

       

Module -111

Relationship marketing- Rural marketing – Target consumers- Marketing mix-Marketing environment- Micro environment- Macro environment- Global environment, Liberalization and its aftermath.

 

 

Module -1V

Market measurement and forecasting – Estimating market demand-Estimating actual sales and market share- Forecasting future demand –Market segmentation – Market positioning- Market targeting

 

Module -V

Marketing communication – Marketing Information System – Marketing Intelligence – Marketing Research system – Marketing Decision Support System

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.   MANAGEMENT INFORMATION SYSTEM

 

Module-1

Techniques in data processing – Online _ Batch Mode – Real Type .

 

Module -11

System analysis, Input Design , Output Design , File Design – Introduction to Internet and other emerging technologies.          

                            

Module -111

MIS Meaning – Scope and role in modern management, Fundamental concepts in MIS – Computer based MIS

 

Module -1V

Office automation – String and filing data – System Implementation – Transaction Processing Systems – Decision Support Systems

 

Module -V

Organizational Changes – Information System Design – Business process redesign -  Business Transformation – distributed databases and MIS – Computer Networks and E Commerce

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.  HUMAN RESOURCE MANAGEMENT

 

Module-1

 

Introduction to Human Resource Management – Definition and scope of Personal Management – HRM. Concept of Human Resource Development – Human Resource Planning – Concepts Aims , Objectives and Process – Job analysis – Recruitment – Sources of manpower supply - Selection

 

Module -11

Training and development – Assessment of training needs and training methodologies – Evaluation of training schemes , Management development programmes and Career Planning – Performance Appraisal – Employee Counseling       

                            

Module -111

Compensation – Wage and salary administration – Executive compensation packages – Job evaluation – Incentive schemes and bonus – Welfare administration – Employee welfare and benefit schemes – Quality circles and quality of work life

 

Module -1V

Industrial Relations – Introduction to labour relations – Concepts and approaches – Role of Government , Employers and Employees – Trade Unions – Employer – employee relations – Industrial disputes – Collective bargaining – Modern trends in IR – Industrial Conflict

 

Module -V

Employee Grievance handling and redressal – Complaint and grievance – Grievance handling machinery and procedure – Employee discipline – Participative management – Human Resource Information System – Human Resource Accounting and Audit

 

 

 

 

 

 

 

 

 

 

 

 

 

7.  PRODUCTION MANAGEMENT

 

Module-1

Introduction – Production Management – Operations functions – Introduction of Operations Management with other functional areas of management – Manufacturing and non- manufacturing operations and their classifications – Operations strategy – Operations planning and control – Operations forecasting                                                                                                                                                           

Module -11

Facility locations – Cost competitions – hidden functions – Location selection- Types of manufacturing systems and layout- Facility layout – Layouts byproducts and process – Line balancing          

                           

Module -111

Design of Operations Systems – Capacity planning models – Estimation of capacity requirements –Material handling 

 

Module -1V

Concept of productivity – Role of industrial engineering – Work study , time and method study – implication of productivity – Network techniques – CPM and PERT

 

Module -V

Introduction to Material Management – Managing purchase – Managing inventory – Store and material management – Supply chain management – Maintenance management – Concept of quality planning – Quality control variables and attributes – Management of quality in organization – Quality circles and ISO audits

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8.  OPERATIONS RESEARCH

 

Module-1

Nature and scope of Operations Research – Problem, formulation – Model construction – Deriving solutions from models 

 

Module -11

Sensitivity analysis ; allocation problems – Assignment and distribution  problems  

                            

Module -111

Linear Allocation  problems – Inventory problems

 

Module -1V

Replacement and maintenance and reliability problems ; Dynamic programming ; Cure in problems

 

Module -V

Co-ordination ( PERT and Critical path ) Method and routine problems – Competitive problems – Simulation and problems of implementation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9.  INDIAN  LEGAL  SYSTEM

 

Module-1

                        Elements of Indian law and History of Indian Judicial System.

 

Module -11

Law of contract – Formation –  Vitiating elements – Performance and discharge of contract           

                           

Module -111

Law of partnership - Sale of goods Act – Negotiable instruments Act.

 

Module -1V

Company law – Types of companies  - Incorporation - Memorandum of Association – Articles of Association – Meetings - Winding up

 

Module -V

FEMA; MRTP; Constitutional and Administrative law ; law of intellectual property ; Consumer protection Law and Cyber Laws

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEMESTER III

 

 

Core Papers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   FINANCIAL MANAGEMENT

 

Module-1

Scope and significance of Finance Function – Financial Analysis and Planning

 

Module -11

Ratio Analysis , Fund flow and Cash flow  Analysis – Management of Working Capital – Financing of Working Capital    

                            

Module -111

Capital Budgeting – Financing Decision – Sources of finance – Cost of capital

 

Module -1V

Dividend policy –Concepts of operating and financial leverage – Capital structure , Design of optimum capital structure, Capital structure theories .

 

Module -V

Financial Management of sick units – Concepts of EVA ( Economic Value Added ) , Social Accounting – Corporate Governance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.   RESEARCH METHODOLOGY

 

Module-1

Nature and scope of Research Methodology ; Problem formulation and Statement of Research Objectives ; Values and Cost of Information

 

Module -11

Bayesian Decision theory; Organisation Structure of Research ; Research Process – Research Designs – exploratory , Descriptive and Experimental research designs          

                            

Module -111

Methods of Data Collection – Observation and Survey methods ; Questionnaire design

 

Module -1V

Attitude Measurement  techniques – Motivational Research Techniques ; Administration of Surveys ; Sample design ; Selecting appropriate Statistical Techniques ; Field work and Tabulation of data

 

 

Module -V

Analysis of data – Use of SPSS and other Statistical software packages ; Advanced techniques for data analysis – ANOVA, Discriminant Analysis, Factor Analysis, Multi dimensional Scaling and Clustering Methods ; Research applications

 

 

 

ELECTIVES :

 

 

A Report based on an organisational study in which the students should undergo a training in a nationally or internationally reputed organization for a period not less than 4 weeks.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEMESTER IV

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEMESTER IV

 

1.   PROJECT MANAGEMENT

 

Module-1

Project Defined ; Theoretical framework ; Risk analysis and utility theory

 

Module -11

Project appraisal and feasibility – Project identification ; Preliminary screening , industrial policy , market analysis , technical analysis ,financial analysis, social cost benefit analysis    

                           

Module -111

Income tax benefits ; incentives offered – Role of financial institutions

 

Module -1V

Project evaluation and selection – CPM and PERT- project management organizations – Role of project management

 

Module -V

Project implementation – Tendency , contacting , vendor selection , project planning and scheduling , MIS for project management , Project control Monitory review and feed back

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.   STRATEGIC MANAGEMENT

 

Module-1

Business policy as a field of study 

 

Module -11

General point of view; vision ; mission; Objectives and policies

     

                            

Module -111

Environmental analysis and internal analysis; impact metrics; the experience

 

Module -1V

BCG Metrics; GEC Model; Industry analysis

 

Module -V

Concept of value chain; Strategic profile of a firm ; Framework for analyzing competition ; Competitive advantage of a firm

 

 

 

Six papers from Elective subject and

 

A problem centered  Report  submitted by the students based on a training in a nationally or internationally reputed organization for a period not less than 8 weeks.

 

 

 

 

 

 

 

 

 

 

 

 

 

1.  ELECTIVE: MARKETING

 

1.      Marketing Management

2.      Marketing Research

3.      Advertising Management

4.      Strategic Marketing

5.      Events Management

6.      Service Marketing

7.      Marketing of Financial Services

8.      Brand Management

9.      E-Marketing

10. Retail Management

11. Industrial Marketing Strategy

12. International Marketing

13. Rural Marketing

 

 

2.ELECTIVE: HUMAN RESOURCE MANAGEMENT

 

1.  Human Resource Management

2.  Compensation Management

3.   Labour Legislation

4.   Business Transformation And HRM

5.   Performance Management and Reward Systems

6.   Human Resource Information Systems

7.   Strategic Human Resource Management

8.   Human Resource Planning

9.   Human Resource Development

10. Human Resource Accounting and Auditing

11. Industrial Relations

12. Management of Change and Organisational Development

13.  Counseling skills For Managers

14.  Managing Interpersonal and Group Process

15.  Participative Management

 

 

 

 

 

 

 

 

3. ELECTIVE: INFORMATION TECHNOLOGY

 

1.      Planning and Implementing IT Strategies

2.      Electronic Commerce and Internet Marketing

3.      Distributed Computing and Data Networks

4.      Management Support Systems

5.      Business Process Reengineering

6.      Systems Analysis and Design

7.      Strategic Management of Information Technology

8.      Data Base Management Systems

9.      Telecommunications for Business

10. ERP

11. Security and Control Information System

12. Multimedia Management

13. Internet Programming for E-Commerce

14. RDBMS and SQL Concepts

15. Application Development using ORACLE

 

 

 

4.  ELECTIVE: FINANCE

 

1.Financial Statement Analysis

2.Security Analysis and Portfolio Management

3.Management Of Banks and Financial Institutions

4. International financial Management

5.Working Capital Management

6.Accounting Standards

7.Management and Control System

8.Taxation and Tax Planning

9.Management Of Financial Services

10.Financial Derivatives and Risk Management

11.Corporate Restructuring

12.Insurance Management

13.Project Financing and Management

14.Financial Econometrics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ELECTIVE: MARKETING

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   MARKETING  MANAGEMENT

 

Module-1

Product decisions- Individual and product line decisions – Product mix decisions – Product life cycle – Branding , new product decisions.

 

Module -11

Pricing – Factors affecting pricing decisions – Cost , Buyer , Competition based pricing , New product – Pricing strategies , Product mix pricing strategies 

                           

Module -111

Channels of distribution – Channel design and modification decisions .  Channels – the middlemen, the wholesaler, the retailer- Multi channel system

 

Module -1V

Promotion – Promotion mix – Promotion Budget – Advertising , sales force management decision – Publicity and sales promotion – Direct marketing – Marketing of Services – Relationship Marketing

 

Module -V

International Marketing – Impact of Globalization – International segmentation – Targeting and positioning

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.   MARKETING RESEARCH

 

Module-1

Marketing research concept , scope , importance , need – Organizing research function – Marketing research in marketing decision making , marketing research and marketing information – marketing research in India

 

Module -11

Research design – Types of research design , steps in marketing research process   

                           

Module -111

Identification of different research design – Framing of questionnaire, analysis and interpretation of data- Testing of hypothesis- Preparation of report and making presentation

 

Module -1V

Organizational structure and control mechanism of marketing research agency – Use of research in marketing in India

 

Module -V

Undertaking a field based marketing research study is an essential part of the course requirement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.   ADVERTISING  MANAGEMENT

 

Module-1

Advertising – An overview; meaning , nature and scope – evolution , importance , functions – Advertising and marketing mix , advertising and promotion mix

 

Module -11

Advertising management – Advertising department – Advertising agency – Functions – Selection and co ordination – Campaign planning – Strategy and execution – Advertisement objectives- advertisement budget – Purpose and methods            

                            

Module -111

Advertising creativity – Creative thinking process – Creative strategy – Style , appeal- Copy writing – Elements and types , copy writing for print , broadcast and other media – Copy testing – Art direction – Design elements and principles – Designing and producing print and broad cast advertisements

 

Module -1V

Advertising media – Media decisions – Media planning – Objectives and strategy – Media profile – Print , broad cast , out door and other forms – Online advertising – Media scheduling – Measurement of advertisement effectiveness

 

Module -V

Media Audience measurement methods – Readership research – Advertising evaluations – Multimedia package

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.   STRATEGIC MARKETING

 

Module-1

Vision – Detailed analysis of the vision statement ; Is link with the objectives of SBUand functional strategies , specially marketing strategies

 

Module -11

What is market oriented organization ? – Marketing myopia ; the marketing plan ;  

                           

Module -111

Understanding new consumer ; the marketing mix ; Product decisions ; Marketing implementation and control

 

Module -1V

Multi national and international, global and Transnational marketing –Ethical and legal issues in Strategic Marketing

 

Module -V

Competitive Strategies – New marketing and its link with new manufacturing ; Link between Marketing Strategy and HR Strategy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.   EVENTS  MANAGEMENT

 

Module-1

Events – nature , definition and scope, designing, interaction and importance.  As a marketing tool – various needs addressed by events , focusing and implementing events , advantages and disadvantages of events

 

Module -11

Elements of events – event infrastructure, target audience, organizers , venue , media activities to be carried out .  Concept of market in events , segmentation  and targeting of the market events         

                           

Module -111

Positioning in events and the concept of event property. Events as a product – Methods of pricing events , events and promotion , various functions of management in events.

 

Module -1V

Strategic market planning , development and assessment of market plan

 

Module -V

Strategic alternatives arising from environment , competition  and defined objectives . Pricing objectives , evaluation of event performance – measuring performance and corrective deviations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.   SERVICE MARKETING

 

Module-1

Introduction and differences between services marketing and goods marketing – Distinctive aspects of services marketing thought – development and emergence of service marketing – thought

 

Module -11

Developing frameworks for analyzing services , Role of Quality in services – Enhancing value by improving quality-Critical service encounters

                          

Module -111

The employee view points – Competitive advantages in services marketing  and competitive strategy

 

Module -1V

Managing and exceeding Customer Expectations through Branding – The physical evidence of service – targeting customers and building relationships – Internal marketing – Employees role in service delivery

 

Module -V

The customer experience , customer as a designer of the service product – Customer defined service standard – Positioning a service in the market place – Managing demand – creating and delivering Services – Adding value

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7.   MARKETING OF FINANCIAL SERVICES

 

Module-1

Financial services – An overview of the Financial Service Industry

 

Module -11

Commercial banks – Investment banks – Mutual funds – Merchant banking

                          

Module -111

Stock broking – insurance- Emerging trends in financial service sector

 

Module -1V

Marketing concept ; adaptation to the Financial Service Industry , Environmental Forces – Socio- eco- political Dynamics

 

Module -V

Market research – Investors behaviour –Market segmentation – Product strategy – Distribution strategy – Pricing strategy – Advertising and promotion strategy – Globalization of the Financial Service Industry- Money gain

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8.   BRAND MANAGEMENT

 

Module-1

Competition and brand – the economic ideal , completion , commonality , differentiation , power , loyalty and bonds . Branding and brand symbol.

 

Module -11

Concept of a brand – evaluation, perspectives , anatomy , types of brand name , brand name associations  

                          

Module -111

Brand and consumers – buying decision perspectives on CB, making and building brands for success and superiority. Brand equity – image / constellation , image dimensions , brand association and image . Brand positioning – the alternatives , risks and other related strategies for positioning the brand for competitive advantage of the brand – methods and implications

 

Module -1V

Brand identity – perspectives , levels prisms, positioning and follow up brand associations ,extensions – line , line trap , brand extensions and extent ability.

 

Module -V

Managing brand image – stages , functional aspects , symbolic experiential previous years , forces affecting and challenges facing the brands , Brand revitalization and elimination , product , line ,range and umbrella branding . Source / double branding, endorsement , valuation and methods of valuation ,Financial implications for buying / selling the brands and evolving branding strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9.   E - MARKETING

 

Module-1

E- Marketing challenges and opportunities – E – business models – Customers in the 21 st century- marketing segmentation – Consumer Navigation Behaviour

 

Module -11

E- marketing plan – Environmental scan; Market opportunity analysis; Design marketing –mix; database marketing

                          

Module -111

E – marketing information system ; marketing knowledge ; marketing data collection ( intelligence ) ; internet based research approaches; marketing databases and data ware houses ; data analysis

 

Module -1V

Product adoption and Product life cycle ; Customer value online:  Branding , labeling , online benefits ; new product strategies ; new product trends ; pricing ; intermediaries ;distribution channels ; direct selling

 

Module -V

Integrated marketing communication , Communication strategies ; Net as a medium , building customer relationship;CRM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10.   RETAIL MANAGEMENT

 

Module-1

Retailing – An introduction ; Definition , Functions , importance , Types of retailing – Store and Non- store; Retailing in India – Current scenario, Retailing from International perspectives ; Consumer buying decision process – influencing factors , consumer shopping behaviour.

 

Module -11

Retail planning – purpose, method , structure and monitoring the plan; Retail brand management- positioning , personality , types of brand , Brand and life cycle ; Merchandise management – Meaning , methods , Assortment and Inventory – Purchase negotiation , Supply channel and relationship ,SCM principles ,and retail logistics

                          

Module -111

Retail location decisions – Trading area analysis – Types of location – Site evaluation – Store design- Layout and space management, Visual merchandising and displays – Retail pricing – Approaches , influencing factors , price sensitivity and mark down policy.

 

Module -1V

Retail promotion – Setting objectives , role of advertising , Sales promotion , Personal selling  public relations and relationship marketing in retailing – Human Resource issues and considerations – Customer Service Management .

 

Module -V

Impact of Information Technology in retailing – Integrated systems and Networking EDI, Bar Coding , Customer Data base Management. Electronic retailing – Role of Web , Online retailing , Factors to be considered in having a Website, Limitations of Web and Future trends – Consumerism and Ethics in retailing – Social and Green issues – Retail Audit

 

 

 

 

 

 

 

 

 

 

11.                INDUSTRIAL MARKETING STRATEGY

 

 

Module I        

 Introduction to advanced industrial marketing strategy – Indian business environment and Globalisation of industrial markets

Module II       

Competitive advantage in industrial markets – Diagnosing product port folio – speed of new product introduction first to market – vs. Follower Diffusion of innovation and investment decisions –

Module III

Technology strategy and role of quality in industrial marketing  - Brand equity/corporate branding.

Module IV

Negotiations  for joint venture, agreements to co-invest  in Technology, R&D, Negotiation  with independent presentative,

Module V

Sales agents companies, suppliers etc- diversified customer Vs. narrow focus, risks spread across customers. – Strategic alliance with customers, suppliers, competitors and Government.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12.                INTERNATIONAL MARKETING

 

Module I

Introduction – Concepts and definitions – International multinational and transnational corporations – international business – foreign.  International marketing and multinational marketing – relationship between internatio nal marketing and international trade – international trade and product life cycle – a preview.

Module II

Managing international product line – basic consideration – factors influencing standardization Vs. adaptation policies in respect of product, package, labels, brands, trademarks, warranty and services – product of development activities for international markets – deletion of old/weak products managing of existing products.

Module III

International distribution management – alternative methods of foreign market entry – sion criteria – selection of county types of channels in world markets – channel selection and management – physical distribution for international manufacturer – multimarket logistic management.

Module IV

Pricing  for world markets – international considerations of policy – export Vs. domestic prices – market oriented export pricing – price quotes – switch trading, transfer pricing in international marketing – export credit and terms – price co-ordination in world markets.

Module V       

International promotion – communication strategies in international marketing- constraints – international advertising – personal selling in foreign markets – special form of international promotion – communication objectives Vs.  product life cycle – state support for international promotion – trade promoting agencies –ITPO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

13.                RURAL MARKETING

 

 

Module I

Rural economy – Policy interventions, reforms diagnosis challenges to Indian Marketer.

Module II

Rural Marketing – Introduction, nature and attractiveness rural vs urban marketing.

Module III

selecting and attractive markets – Introduction segmentation – concept, degree, guidelines and bases, Targeting and Positioning.

Module IV

Product strategy – Introduction, classification, significance, scope, product mix, competitive product strategies, pricing strategy – introduction, concepts, significance, objectives policy.

Module V

Promotion Strategy – Introduction – exploring, Target audience, designing, comparison distribution strategy – introduction, channels old, new pragmatic, approaches covering strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ELECTIVE : HUMAN RESOURCE MANAGEMENT

 

 

  1. HUMAN RESOURCE MANAGEMENT

 

 

Module I

Introduction to Human Resource Management – definition and scope of PM , HRM and HPM – human resources planning – concept, aims and objectives – job analysis – job description and job specification – recruitment – sources of manpower supply – selection – test, interview and reference – induction and placement – promotion and transfer.

Module II

Training and development – assessment of training needs and training methodologies – evaluation of training schemes – management development programmes and career planning – performance appraisal- concept and purpose- methods and techniques – employee counseling.

Module III

Industrial  relations – introduction to IR – concept and approaches – role of government , employers and trade  unions in IR – employer employee relation – union  management  relations – industrial disputes  - causes and effects – IR machinery – collective bargaining – conciliation – arbitration and adjudication – modern trends in IR.

Module IV

                       Employee grievance handling and redressel – complaint and  grievance –

                       grievance handling machinery  and procedure – employee discipline –

                    

Module V

                        Standing orders – suspension , retrenchment and dismissal – participative

                       management – works committee –joint management council –

                       computerization – human resources information system.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. COMPENSATION MANAGEMENT

 

 

 

Module I

Theory of wage and wage determination Models – Market Theories, Human Capital Theories, Bargaining  Theories – Social Theories. Economic and Behavioural theories.

 .

Module II

                        Evaluating  and developing salary structure: Determining pay levels and

                        relatives  - Internal Equity – job evaluation – Traditional and recent –

                        Computer aided job evaluation  - Job and competence analysis .

Module III

 

                       Executive  Compensation – Performance Linked Compensation – Strategic

                       Issues in Executive  compensation decisions – Internal executive

                       Compensation , Managerial Control – performance  incentives and

                       gainsahring

Module IV

External equity – Market pay and pay policy – Compensation surveys – Machinery for wage fixation – Wage Boards – Pay Commissions – Statutory Wage Fixation.

Module V

Compensation Administration – Components of pay – Basic Concept  of dearness allowance – Welfare measures – Concepts of Social Security – Social Security Legislations – Welfare Legislations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. LABOUR LEGISLATION

 

Module I

Evolution of Labour  Legislation in India – Industrial Relations , Social Security  and Welfare Legislations ..

Module II

Concept of Social Security : ILO and Social Security , Social Security Measures in India – Workmen’s Compensation Act ,1923 – Employees state Insurance Act 1948,Employes Provident  fund  and (Miscellaneous  Provisions )Act 1952 – Maternity Benefit Act 1961, Payment  of Gratuity Act1972 – Other Acts.

Module III

Welfare Legislations – Factories Act 1948 – Plantation Labour Act 1951 – Contract  Labour(Regulations and Abolition ) Act 1970- Kerala Shops and Commercial Establishment Act 1960 – Kerala Labour welfare Fund Act 1975.

Module IV

                        Industrial Jurisprudence – Legal Control of Industrial  disputes , loss

                        dealing with work stoppages ,strikes ,lockouts ,closures  - Lay off

                        retrenchment

Module V     

                        Resolution of Industrial Disputes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. BUSINESS TRANSFORMATION AND HRM

 

Module I

 Organizational Transformation – Concepts of transformation and Transitions, Strategies of Transformation. The “New” and “Renew” Strategies Transformation theories – Scientific revolution.

 

Module II

Evolution of quality Management – Basic Concepts of TQM – TQM approaches – Juran Quality Trilogy.

 

Module III

 Business Process Reengineering Approaches  - Benchmarking – Turnaround Strategies – Corporate Excellence.

 

Module IV

 Five Disciplines of Learning organization – systems thinking – Personal Mastery – Mental Models – Building Shared Vision and Team Learning:

Module V

Strategic and Tools for building a Learning Organization  - Next Generation Management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5. PERFORMANCE MANAGEMENT AND REWARD SYSTEMS

 

 

Module I

  Performance Management : Basis ,definition, purpose , principles , concerns , Ethical considerations , scope and background , Performance Management  as a Business strategy , Theoretical framework ; Goal setting theory, Expectancy theory ; Designing of performance  management systems ; setting goals ,measuring  performance , Rewarding performance , process links , Feedback and Amendments.

Module II

 Performance Appraisal : Concept , Need and Objectives; Uses and process of Performance Appraisal , Characteristics  of effective appraisal system ; Different Methods of PA : traditional and modern, 360 degree appraisal , Management by Objectives (MBO) ; PA for Managers , supervisors and workers. Developing an appraisal Program , Choosing the appraiser , Role of HR and Line Managers , Reliability and validity of Appraisal ,training for evaluation , Post appraisal Interview , Feed back , Potential appraisal , identification of training needs . Post appraisal Counseling.

ModuleIII 

Reward Management : Concept and significance , Foundation of the  reward system , Economic Theories relating to pay , Psychological and Motivational  theories  affecting  reward .

Module IV

  Reward  philosophy , strategy and policy ; Principles of pay   determination.  Comparable  worth and Equal Remuneration  ,Labour  market characteristics and Pay relativities , Equal Remuneration Act ,1976.

Module V

                          Legal framework for pay determination and payment of wage ;

                            The Payment  of Wages Act ,1936.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6. HUMAN RESOURCE INFORMATION SYSTEMS

 

 

Module I

 Introduction to Human resource  Information System : Role played by HRIS in the operation of human resources  management  function – Managerial decision making for HR – Strategic  advantage – challenge of business process reengineering and globalisation of HR function Business Imperative  for HR Transformation – HR as business  partner – Focus  on real business value – formulation of success factors  for allocation of priorities and resources.

 

 

Module II

 Application Software Development : Deriving technical design specs – user involvement in development  process – identifying business needs – translation of business needs into functional requirements for HRIS – role of application systems software – review of HR software for operational & administrative roles of HR function.

 

Module III

Collaborative  Systems : Use of intranet and extranets to support communication & collaboration – specific enterprise collaboration system as tools for communication of ideas , sharing resources  & co-operative work efforts associated with HR business processes  and projects . Consultive Role : basic concepts and components of management  information , decision support and executive information systems – application system software for consultative  role of HR.

 

Module IV

Application Software for Strategic Role of Hr : Fundamental  concepts of strategic advantage through information technology Organising for HRIS implementation / Managing Change – functional and process alignments  - core competencies of HRIS team.

 

Module V

 BPR of HR function : Process of work-flow analysis ,assessing Business Value – Cost justification  methodologies; ROI and IRR, Redeployment – Cost Avoidance. 

 

 

 

 

 

 

 

7.STRATEGIC HUMAN RESOURCE MANAGEMENT

 

 

 

Module I

 Strategic Management : nature and significance of strategic management , dimensions of Strategic Decisions ; Formality in Strategic  Management, Value of Strategic Management.  Strategic Management Model and its components , Limitations of  Strategic Management.

 

Module II

 Strategy Formulation : Formulating  a company vision , mission , objectives and goals ; Analyzing the Environment ; Forces  influencing  strategy  Formulation : SWOT, Portfolio Models , Porter’s Model ,Generic  strategies , Environment  forecasting , analyzing the company profiles , formulating long-term Objectives and Grand  strategies . Strategy Analysis and choice . Evaluating Multinational Environments .

 

Module III                                                                                             

 Strategy implementation : Operationalizing  the  Strategy , Annual objective , Functional strategies  and Business Policy , Institutionalizing the strategy: structure , leadership  and culture; Guiding and Evaluating the strategy, corporate strategy  and global strategy. 

 

Module IV

 Human Resource Strategy : Concept , Approaches , HRS and Business Strategy ; Role of HRM in formulating Corporate  Strategy , HR Strategy  and Functional Strategy. Change management , Assumption : Intentions , Implementation and Interpretation , Change management strategies : Training and Development Strategies ; Performance  Management ; Industrial and work place relations , culture,  organizational performance and Human Resource Strategy ; International Human Resource  Strategy ;  HRM Strategy and  difficulties in its implementation.

 

Module V

  New Economic Policy and HRM strategy ; Co –operative  Human Resource Strategy ; Role of Human Resources in Strategy  Formulation ; integrating Human Resources in strategic  Decisions ; Human Resource Sorting , HRS and HRIS; Human Resource  Strategy – some key issues; HRM Strategy for Future.

 

 

 

 

 

9.      HUMAN RESOURCE  PLANNING

 

 

Module I

Human Resource Planning : Concept and Objectives ; HRP at Micro and Macro levels, HRP and Business  plans . Different  Approaches ; Human Resource Planning  Process; Demand and Supply  Forecasting ; The Labour Market ; Analysis Sources of demand and Supply  of manpower ;Different tools and techniques ; Labour wastage – Absenteeism and labour turn over . Overall plan  ;Career Management; Career Planning ,Career Paths ,Career Anchors , Career Development

Module II

 Job Analysis; Job Descriptions; Job Specification; Job Designing ; Human Resource Inventory; HR Accounting

Module III

 Recruitment: Recruitment Policy , Approaches ,Sources of Recruitment, Advertisements , Web Recruitment , The Employment Exchange  (Compulsory Notification of Vacancies )Act,1959. Selection : Concept and Process of Selection ;Application blank, Weighted  Application Blank ,Resume  ,Resume Scanning

 

Psychological Tests – definition ,Purpose, Characteristics and Developing Psychological Tests, Different Types of Tests, Interpreting Test Results, Reliability and Validity.

Module IV

Employment Interview/ Selection ,Interviewing ; Purpose; Types of Interviews ; Interview Techniques; Interviewing skills ; Advantages and Limitations of Interviews; Do’s and don’s of selection  Interviewing

 

Medical Checkups ,Reference and back ground check , Choice of selection methods , assessment Centers, Reliability and validity of selection tools .

Module V

 Employment offers; service conditions ,contract of employment , Psychological contract. Standing Orders ,Industrial Employment(Standing Orders )Act, 1946.

Induction : Importance, Socializing the new employee, Different types of Socialization.

Placement, Different Placement.

 Probation and Confirmation.

Apprenticeship training , The Apprentices Act 1961.

Promotion and Transfer; Policies and Procedures.

 

 

 

 

 

09.HUMAN RESOURCE DEVELOPMENT

Module I 

Human resource Development (HRD): Concept, Origin and Need for HRD; Overview of HRD as a Total System; Approaches to HRD; Systems Approach to HRD, HRD Strategies, HRD Styles and Culture, HRD Structures, HRD Competencies.

Module II 

HRD Interventions: Performance Appraisal, Potential Appraisal, Feedback and Performance Coaching, Training, Career Planning, OD or Systems Development, Rewards, Employee Welfare and Quality of Work Life.

HRD Staffing: Role of Top Management in HRD, Roles of HRD Developer: Physical and Financial Resources for HRD: HRD Climate, HRD Audit; HRD Scorecard

Module III 

Learning and HRD: Models and Curriculum: Factors and Principles of Learning; Group and Individual Learning; Concept of Learning Organizations; HRD Trends: Behavioural Science; Organization Development, Transactional Analysis, Assessment Center, Behaviour Modeling and Self Directed Learning; Evaluating the HRD Effort; Data Gathering; Analysis and Feedback; HRD Experience in Indian Organizations, Future of HRD.

Module IV

Human Resource Training: Concept and Importance; HRD and Training Policy, Assessing Training Needs; Process of Training; Designing and Evaluating Training and Development Programmes

 

Module V

Types and Methods of Training; Training within Industry (TWI);On the Job and Off the job Training Methods: Lecture, Incident Process, Role Play, Structured and Unstructured Discussions, In Basket Exercise, Simulation, Vestibule Training, Management Games, Case Study, Programmes Instruction, Computer Based Training, Team Development, Transactional Analysis and Sensitivity Training, Coaching and Mentoring; Review of Training Programmes in India

 

 

 

 

 

 

 

 

 

 

 

 

10.        HUMAN RESOURCE ACCOUNTING AND AUDITING

 

Module I

Human Resource Planning – Meaning and definition , Importance , Natural Resources and Human Resources , Investment in Human Resources , Efficient use of Human Resource, Modern market investment Theory , Market Portfolio, Enumerating the assets, Human Capital as an illiquid and non- marketable assets.

 

Human Capital, Investment in Human Capital , Education , Training and development , Expenditure and productivity.

Module II

Human Resource Accounting – Concept, Objectives , Converting  Human data in to money value, Limitations of Human Resource Accounting – Investment Approach, Investment in human resources , Recruiting and Costs, Depreciation , Rates of Return, Measuring return of human assets, Prevention of Human Resource Wastage.

 

Module III

Organization Climate Approach – Improvement and deterioration of organizational climate, Determination of changes in Human Resources Variables – Increased costs, cost reduction and future performance.

 

Module IV

 

Responsibility accounting and Management control – Management Control structure and process, classification of cost in responsibility accounting, Behavioural aspects of Management Control.

 

Human resources as social capital, Mentoring and development of social capital, Social control, HR accounting and bench-marking.

 

Module V

Personnel costs, Auditing and accounting, Audit Techniques, HR Audit, HRD Audit, Balance Score Card, HRD Score Card – Accounting and Financial Statements.

 

 

 

 

 

 

 

 

 

 

 

11.INDUSTRIAL RELATIONS

 

 

Module I 

Industrial Relations: Philosophy and concept , Origin and development of IR, Context  and environment of IR.

Approaches to IR : Human Relations Approach, Psychological Approach , Sociological Approach , Gandhian Approach, Marxian Approach and Dunlop’s Systems Approach.

 

Module II 

Trade unions: Concept and Objectives , registration, structure, functions, membership, union leadership, trade union disputes , recognition of trade unions; Indian Trade Unions Act, 1926. Participative Management; Concept , objectives ,evolution ,industrial democracy, participative  models , approaches , forms of  participation , levels of participation , employee empowerment, evaluation  of schemes in India.

 

Module III 

Collective Bargaining: Concept and development ; Pre- requisites for effective collective bargaining, Process of collective bargaining, Collective Bargaining Approaches and Techniques , Collective Bargaining and Legal Frame work ; Trends and practice of Collective Bargaining in India

Module IV

Discipline- Nature and concept, Approaches to Discipline; Statutory and non statutory measures for discipline ,. Standing orders , Service Rules , Code of discipline; Grievance; Concept, significance, methods of redressal.

 

Domestic enquiry- Principles of Natural justice , Misconducts, Disciplinary procedures, Punishment, Positive Disciplinary Intervention , Remedial counseling.

Module V

Industrial Disputes : Causes , Manifestation and effects , Trends in Industrial Disputes in India , Instruments of Economic coercion : Strike, Lockout, Lay-off; Retrenchment and closure; Unfair Labour practices,, Dispute settlement machinery : Industrial Disputes Act, 1947; Collective Bargaining, conciliation , Voluntary Arbitration , Adjudication

 

Industrial Relations Audit , Industrial Relations Research

 

 

 

 

12. MANAGEMENT OF CHANGE AND ORGANISATIONAL DEVELOPMENT

          

Module I 

Change Nature of change , planned and unplanned change, organizational change – forces for change – aspects of change – resistance to change – approaches to managing organizational change contribution of Kurt Lewin.

Module II 

Organisational Transformation , concepts of Transformation and Transitions , Strategies of Transformation – The “New” and “Renew” strategies , The “Top down” and “Bottom up” Strategies Transformation Theories – Scientific revolution.

Module III 

Organisational Development – Concept and evolution – Characteristics of OD – Organisational effectiveness and OD – OD process – Phases in OD- OD interventions .

Module IV

Organisational Development Programmes and Techniques b- Grid Training – Managerial Grid – Blake and Mouton Grid – New Managerial grid – Rensis Likert’s Managerial Systems – System 1-4 continuum- Fiedler’s Leadership contingency model, Vroom – Yetton Contingency Model – Hersey Balnchard Tridimensional leader effectiveness model – Ridden’s 3 – D management – conference board management – Training score- Stamford power matrix – survey guided development /survey feed back – team building

 

Module V

Emerging OD approaches and techniques – simplistic approach of Kirk Patrick – Peter Senge’s Learning Organisation, Schein’s dialogue approach – Japanese Management- Tom Peters – in the context of Liberalisation ; Strategies for Organisational Growth ; Computerization and Organisational Development; Indian experience of OD in Public and Private Enterprises

 

 

 

 

 

 

 

 

 

 

 

 

 

13. COUNSELLING SKILLS FOR MANAGERS

          

 

Module I 

Emergence and Growth of Counseling Services; Approaches to counseling;

Module II 

Counseling process- Beginning, Developing and terminating a counseling relationship and follow up.

Module III 

Counselor’s Attitude and Skills of Counseling; Assessing Clients problems.

Module IV

Selecting Counseling Strategies and Interventions – Changing Behaviour through Counseling

 

Module V

Special problems in counseling; Application of Counseling to Organizational situations with a focus on Performance counseling.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

14.  MANAGING INTERPERSONAL AND GROUP PROCESSES

          

Module I 

Nature of Groups at work;

What is a group? Definition, Types of Group, Dynamics of Group Formation, structure and dynamics of work groups, Group Cohesiveness

Module II 

Group Vs Teams;

Concept of Teams , Distinguishing team from Groups , Types of Teams – Dysfunctions of groups and teams, Dynamic of Informal Groups ,

 

Module III 

Effective Team Performances: .

Creating Teams , Making Team successful obstacles to success, Training in team skills developing successful teams

Module IV

Individual Performance in Groups

Interpersonal  Communication, - Johari window , interpersonal awareness, Social facilitation , social loafing Interpersonal Trust ,- Inter personal conflicts, Group Decision Making ,Group Synergy.

 

Module V

Intervention Techniques

Counseling Techniques, Grid Management, Transactional analysis, Sensitivity Training, Process Consultancy, skill Development Techniques

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

15. PARTICIPATIVE MANAGEMENT

 

Module I

Meaning of participative management – participative management as a concept- Economics, Psychological, Social, Political viewpoints on this concept – Origin and growth of participative management.

The need for participative management –the objectives of participative management – Approaches to participative management

Module II

Different types of workers participation in management-Informative participation, consultative participation, Associative participation, Administrative participation and decisive participation-Bipartite forums in PSUs and private sectors to promote WPM-WCS,JMC, Shop councils, workers representatives on the Board of Directors and other forums like QCS,TQM-Employee stock option

 

Module III

Structural arrangements for participative management-National Level, corporate level, plant level, zonal level and shop level-Role of external and internal factors in influencing the levels of W.P.M

 

Module IV

W.P.M in India-Experience of PSUs and private sectors-the participation of workers in management Bill 1990-Suggestions for improving the W.P.M in Indian companies- W.P.M in abroad-Evaluation of W.P.M in abroad –comparison of W.P.M in India and abroad-Selected studies on working of participative management in Indian companies

 

Module V

Training to make participative management more successful-Future of participative management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ELECTIVE: INFORMATION TECHNOLOGY

 

1.  PLANNING AND IMPLEMENTING IT STRATEGIES

 

Module I

IT and Business: Introduction to information technology applications – transaction processing – IS for managerial decision planning for critical success factors – information systems and competitive advantage.

 

Module II

Strategy for IT: planning Frameworks – IT planning frameworks – frameworks focusing on stages of growth –value chain analysis – Porter’s Five forces model management planning and control needs

 

Module III

IT Implementation Issues: Implementation framework – gap analysis – Business Process Reengineering (BPR) – managing change – post implementation issues.

 

Module IV

Deriving Pay off from It: Framework for appraising It implementation – evaluation of inter organizational systems- value added partnership – project planning with IT – applications with emerging technologies  - IT outsourcing strategies.

 

Module V

IT and Organizational Impact: Group decision organization communication and group work  support – Impact of IT on organizations and markets – IT enables restructuring  - virtual organization – IT and innovation – knowledge management.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.      ELECTRONIC COMMERCE AND INTERNET MARKETING

 

Module I

Introduction to E Commerce – competing in the digital economy – business models in E Commerce – Environment of electronic commerce – Economic and social impact of electronic business – opportunities and challenges.

 

Module II

Structure and organization of electronic business – Internet architecture – web technology: structure sub-systems, communications – services offered in the Internet.

 Module III

Salient features of web programming – Multi media technologies – Multi media Elements, Production of MM, File Conversions – Principles of Animation – Incorporating Multimedia – Concepts in regard to Java, Applets & CGI Scripts .

 

Module IV

Building Interactivity – Component technologies and Writing Interfaces.

Severs, Server SW, Security aspects of Server including proxy servers and Firewalls. Familiarization with one of the tools for preparing Web Pages.

 

Module V

Internet Marketing – advertising in the Internet – potential for market research –attractive traffic to the site – Internet marketing plans –EDI – EFT – Industry applications like on line banking and other business applications – CRM – Mobile commerce – cyber laws in different countries. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3.      DISTRIBUTED COMPUTING AND DATA NETWORKS

 

Module I

Introduction ,history of Network development , Distributed  Computing System  Models, Advantages and Disadvantages of DCS, Comparison with Centralized OS - Network Hardware , Network Software, OSI Reference Model (7 layers ) ,TCP/IP Reference Model, Queuing – Markovian Process.

Module II

Network concepts for distributed computing – The physical layer – The theoretical basis for data communication – the data link  layer  , datd link layer design issues – the network layer , Network Layer Design Issues.

 

Module III

Message Passing, Inter Process Communication , Issues in IPC – Remote Procedure Calls, RPC Models, Transparency of RPC, Implementing RPC Mechanism, Client Server binding – The Transport Layer , The TCP service model.

Module IV

The Application Layer, DNS,SNMP,SNMPv2   - Introduction to CORBA,CORBA Overview , BOA & POA  Generations, Life cycle of a CORBA Invocation.

Module V

Network Management, Functions of Networks, Network Environments, Design Considerations, Performance, Monitoring , Fault Management, Maintenance, Security, Administration – Recent Development in Network,  Mobile Communication, Satellite Communication, Fiber Optics as a Communication  Media – ATM, Types of services in Atm,Hubs,Gateways, Bridges etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.      MANAGEMENT SUPPORT SYSTEMS

 

Module I

Overview of CBIS Applications ; Decision Making Concepts – A Need for Decision Support; Decision Modeling Exercises ; Role of Decision Support Systems in Business; Modeling in Decision Support; Spread Sheet Software Systems as DSS Tool

Module II

 Development of planning Models in various Functional Areas; Introduction to integrated Financial Planning System For Financial Modeling; Group Decision Support Systems;

Module III

Use of DSS Technology for Marketing, Finance, Production and HRM . Modeling of Multi-Objective and Analytic Hierarchy Process. Artificial  Intelligence, Need and Application. AI based systems ;

Module IV

Fuzzy Knowledge in Ruled – based  systems ; Expert System Shells; Working on an expert system Shell;

Module V

Development of a Expert system; Model for a Functional area . PROLOG – A tool for AI Programming. Executive Information Systems and their Applications.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.      BUSINESS PROCESS RE-ENGINEERING

 

Module I

Conceptual Foundation of Business Process Re-engineering; Role of Information Technology in BPR;

Module II

Process Improvement and Process Redesign; BPR Experiences in Indian Industry;

 Module III

                                  Process Identification and Mapping ; Role/ Activity Diagrams ;

Module IV

                                  Process Visioning And Bench Marking ,

Module V

Business Process Improvement . Business Process Redesign ;Man Management for BPR Implementation ; Re- organizing  People and Managing Change .

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.      SYSTEMS ANALYSIS AND DESIGN

 

Module I

Overview of systems Analysis and Design; Software Applications Today – the changing scenarios – Introduction to different methodologies and Structured System Analysis. Operational ,Technical and Economical Feasibility – details of SDLC approach .

Module II

Business Systems Concept; Systems Development Life Cycle; Project Selection ;feasibility Study. Tools for Analysis and Design  of Business System ; Methodologies Available; Need for Structured Techniques; Structured Techniques Available . System Requirement Specification  and Analysis; Data Flow Diagrams; Data Dictionaries; Process Organization and intersections ; Decision Analysis ; Decision Trees and Tables ; Expansion , Explosion and Normalization .

Module III

Detailed Design ; Modulation ; Module Specification ; File Design ; Data Base Design. Systems Control and Quality Assurance ; Documentation Tools ; Testing Techniques Available ; Systems control and  Audit trails ; Systems Administration and Training ; Conversion  and Operations Plan.

Module IV

Hardware and Software Selection , Hardware Acquisition ; Bench marking , Vendor Selection , Operating System  Selection , Language  Processors. Performance and Acceptance Testing Criteria .

Module V

 Managing Data Processing in an Organization ; Data Processing Setup ; Project Management Techniques for Managing  Software Projects.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7.      STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY

 

Module I

Key Issues in Information Systems Management and the role of CIO ; Analytical Framework for Strategic  IT Initiatives ;

Module II

 Sustaining Competitive Advantage by use of IT; Creativity, Learning  Organizations and Role of Information Technology in Business Transformation.

Module III

                                  Information Partnership; Managing in the Market Space ;

Module IV

National Information  Infrastructure  and IT Policy  at the  National Level ;

Module V

 Planning For  Strategic IT Resource ; Managing the IT Function ; Outsourcing IT Function. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8.      DATA BASE MANAGEMENT SYSTEMS

 

Module I

Data Processing Concepts ; Data Structures ; File processing and  Access Methods; Taxonomy of Data Management Systems ; Various Data Base Management Models .

 Module II

Evaluation of Commercially Available Software  Systems  with Managerial  Emphasis  on Trdeoffs Among Cost, Capacity  and   Responsiveness ; Functions of Transaction Processes  and their Communications Interface  Data Base  Management  Systems ;

Module III

Distributed  Data  Processing  Systems and a Need for Data Based Environment for such a System . Physical Data Base Structures ;

Module IV

Normalization  and  Logical Design Query Languages for Relational Data  Base  Structures ; Normalization and Logical Design Query languages for  Relational Data Base Management  Systems ; Study of Relational Data Base Management  Systems  for Successful Implementation of Distributed Systems ;

Module V

Structured Query Languages. Distributed Data Base Systems , On-Line Data Bases; Object Oriented Data bases. Managerial Issues Related to Data Base Management; Evaluation Criteria; Performance Evaluation; Recovery Issues; Re- Organization  Problems; Implementation and Maintenance Issue; Data Base Administration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9.      TELECOMMUNICATIONS  FOR BUSINESS

 

Module I

Computers  and communications: The Information  Technology ; The Concept of Global Village ; On-line information  Services ; Electronic Bulletin Board systems ;

Module II

 The Internet; Interactive Video; Communications Channels; Communications  Networks; Local networks; local networks;

Module III

Managerial Issues Relating  to Telecommunications.Client /Server Computing ; Communication ; Digital  Networks; Electronic Data  Interchange  and its applications ;

Module IV

Enterprise  Resource Planning Systems ; Inter- Organisational Information Systems ; Value added  Networks ; Wireless  Networks ; Managing in the  Market space ;

 Module V

Electronic  Commerce and the Internet ; Applications of internet ; Intranet and Extranet in Business Organisation ; Using  Intranet for Business EIS ; Internet  as vehicle for  transacting  business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10. ERP

 

Module I

Enterprise Resources Planning : Evolution of ERP-MRP and MRP II- problems of system islands – need for system  integration and interface  early ERP  package – ERP products and markets – opportunities and problems in ERP selection and implementation : ERP implementation : identifying  ERP benefits  team formation – consultant intervention 

ModuleII

Selection ERP – process of ERP implementation – managing changes  in IT organization – Preparing IT infrastructure – measuring  benefits of ERP – Integrating  with other system; post ERP; models in ERP; Business models of ERP package ;

Module III

Re-engineering  concepts: the emergence of  re-engineering  concepts –concepts of  business process – rethinking  of processes – identification of re-engineering – need –preparing for re-engineering –

Module IV

Implementing change – change management – BPR and ERP ; supply chain management ;  the concepts of value chain  differentiation between ERP and SCM- SCM for customer focus –need and specificity  of SCM- SCM scenario  in India – products and markets of SCHL – issues in selection and implementation of SCM solutions – CRM solutions –

Module V

E-Business; introduction to 1-Net technologies –evolution of E-Commerce , EDI and E-Business- Business opportunities – Basic  and advanced business models on internet- internet banking and related technologies- security  and privacy issues –technologies E-Business. Future and growth for E- Business.

 

 

 

 

 

 

 

 

 

 

 

11.SECURITY AND CONTROL INFORMATION SYSTEM

 

Module I

Introduction to security: Need for security and control, risk to information system data and resources, definitions of information security , Computer crimes  and virus , Internal control , Types of security ; Physical security ; Threats to  security

Module II

Access control– identification Authentication, Authorisation, Password control and management Access control software.

Module III

Data security ; Threats to security , Access controls , Back-up and recovery  strategies , data input/output control data  encryption , Telecommunication security, Physical security, Logical access Security ,dial –in  access security .

Module IV

 Network management control, authentification protocols, Internet /intranet/extranet security; computer configuration and operation security ; Hardware/ software security, start-up/shut down  procedures, journals, back-up/recovery strategies;

Module V

 Personal security; threat security, protection from people, protection of Employees security planning, risk and security policy, security management, Business continuity planning, security audit.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12.MULTIMEDIA MANAGEMENT

 

Module I

Introduction to multimedia –stages in a multimedia project-

Module II

Multimedia Hardware Multimedia software-Basic tools- making instant Multimedia –Authoring tools- Multimedia-building blocks-

Module III

Text-sound –Images – Animation – Video – Multimedia and Internet – Tools for the World Wide Web

Module IV

Designing for World Wide Web; Assembling and delivering a project- Planning and costing  - designing and producing – delivering;

Module V

Multimedia education – training Business applications – Hotel management  - Banking Information system  - Tourist Information system.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

13.    INTERNET  PROGRAMMING FOR E-COMMERCE

 

Module I

Authentic  HTML- Building blocks of Html , page design , site design ,linking

Module II

HTML documents ,adding images, audio and video, SCRIPTS: Java scripts VV scripts;

Module III

 LINUX: basic features , VI editor, LINUX commands, elements of shell programming;

Module IV

E-COM concepts; Com companies Vs Bricks and Mortar companies , critical successes ,factors for .com companies, Hybrid companies, security of data transfer –

Module V

Cryptography Encryption and description of  datation  and digital signatures  Cyber laws.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

14.    RDBMS & SQL CONCEPTS

 

Module I

RDBMS: Introduction – Database and DBMS Software, Three Layered Architecture, Advantages and Disadvantages  of a Database, History;

Module II

Data Modeling – Object oriented and Record based models E-R models  and E-R Diagram Examples and Exercises ; Hierarchical  Model ; Network Model and Relational Model;

Module III

 Normalization Techniques – First Normal Form, Second Normal Form and the Third Normal Form, Examples and Exercises, E.F.Codd’s  12 rules for a relational  database; Database concepts – Transaction  Management, Properties  of a transaction , Commit and Rollback, Concurrency, Locking ,Access control, Data  Integrity Constraints ,Auditing ,Back up and recovery

Module IV

Data Dictionary – system Catalogue, Distributed Database and Distributed data Access.  Introduction to client server and ODBC connectivity . SQL-SQL Language – DML Commands – Select, Insert, Update, delete- Retrieving data, summarizing data, adding data to the database , updating data to the database  and deleting data

 

Module V

.Simple   queries – use of WHERE, Arithmetic , Comparison and logical operators , ORDER  BY< GROUP BY, and group  functions . Multi table queries , sub- queries ,Views; DDL Commands –Table view Create, Alter, Drop Integrity Constraints; Transaction processing – Commit ,Roll back, Save point.

 

 

 

 

 

 

 

 

 

 

 

 

 

15.    APPLICATION DEVELOPMENT USING ORACLE

 

Module I

Refresher to Oracle RDBMS: Defining a database, defining columns and keys normalizing the design , minimizing redundancy, organization of data in Oracle, Oracle tools,SQL & PL/SQL:SQL?PL SQL command summary – data  types , operators, DML,DDL,PL/SQL control structures  - Error handling : ORACLE FORMS

Module II:

Application development using FORMS 5, organization of FORMS, painting canvas ,default form Forms process, trigger and their types, trigger commands syntax, execution of forms ,REPORT

Module III

Types of reports ,formalizing the report ,calculated fields , group settings, modifying , text setting , previewing a report running a report; Oracle utilities; Exporting and importing data base information, loading data from  foreign files, backup and recovery ,Graphics

Module IV

Designing graphics – Integrating graphics with forms and reports , Building Applications : Business analysis , entity relationship model, normalization data integrity, database, updation, transactions

Module V

Planning and designing the forms for updation and managerial                                          reports generation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ELECTIVE FINANCE

 

 

1.  FINANCIAL STATEMENT ANALYSIS

 

 

Module - I

                    Financial Statement Analysis: Link between financial statements    

                    and decision makers, Historical development; Traditional

                    approaches and recent developments in the area of FSA.  

                    Requirements of Information users of accounts.

Module - II

                    Mechanics of FSA : Financial ratio Analysis; ratio classification  

                    and structure; Empirical basis of financial ratios; ratio 

                    information; Interfirm and intrafirm analysis; Univariate and

                    multi variate approach; Weakness of ratio Analysis; practical

                    difficulties.

 

Module -III

                    Decomposition Analysis : Assets, liabilities and income statements       

                    decompositions; Accounting issues in FSA ;Problems of measurement  

                    and valuation in accounting and its impact on FSA;Price level   

                    problem and its  implications.

 

Module – IV

                    Applications of FSA: FSA as an information processing system;  

                    Assessment of corporate solvency and performance; prediction of

                    corporate earnings and  growth; credit valuation.

 

Module - V

 

                    Finance theories and FSA: Portfolio theories and FSA;efficient capital 

                    markets-CAPM and FSA

 

 

 

 

 

 

 

 

 

 

 

 

2.  SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

 

 

Module – I  

Concept of Investment; Investment Instruments ;Introduction to Financial system, Markets and Components;Background;Indian Capital Market, Different types of Securities; Primary and Secondary Markets, Money market; Stock exchanges; Trading of securities; Depository System ; Index of share price; International indices; Role and function of SEBI;Role of Financial Institutions.

 

Module – II  

Sources of Investment Risk; Systematic risk and unsystematic risk; Analysis of alternate investments; Bond Analysis ;Bond returns and prices; risk factors  in Fixed income investing ;Bond rating Process; Bond management strategies; Interest rate structure  and YTM; Securitisation ; Derivatives; technical structure.

 

Module – III 

Share Valuation ;Models; Factors influencing share price movement; Security analysis; Fundamental Analysis; Technical Analysis  and Efficient Market Hypothesis ;Random walk Hypothesis.

 

Module – IV

Portfolio management ; portfolio selection ;evaluation and Revision ; Capital asset Pricing Model

 

 Module -V      Case Studies

                                    Wall street Collapse, Scam of 1992 by Hashad Mehta

                                    Other scams & IPO related Scams.

 

 

 

 

 

 

 

 

 

 

 



 

 

 

3.  MANAGEMENT OF BANKS AND FINANCIAL INSTITUTIONS

 

 

Module – I

Evolution of Commercial banks-classification of banks- Unit and branch banking - Banking system in India - Bank Credit deposit ratio - Central bank; nature and functions; method of credit control -  Role of RBI - Asset Liability Management(ALM) in Commercial banks; Gap method; Value at Risk method; Management of development banks  - Non banking financial institutions.

Module II

IT Act -  Electronic Records  - Digital signature – Electronic Banking and Internet Banking ; Electronic payment systems – ATMs – Credit and debit cards – smart cards – signature storage and display by electronic means – MICR cheques – EFTS (Electronic Fund Transfer System) – RTGS – Infrastructure requirement – transactions; Core banking – concepts and benefits.

Module III

International Banking – facilities to exporters and importers – EXIM banks Correspondent Banking – Bank accounts – NOSTRO and VOSTRO accounts – SWIFT, CHIPS, CHAPS, FEDWIRE, NRI Bank accounts – Indian rupee and foreign currency accounts.

Module IV

Evaluating bank performance – Profitability Analysis, Balanced Scorecard, Mergers and Acquisitions in banks – Value creation through mergers, Financial and non financial considerations.

 

Module V        Recent trends in Indian Banking Sector

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.INTERNATIONAL FINANCIAL MANAGEMENT

 

Module I  

Foundations of International Financial Management

Globalization and the multinational firm – International Monetary System – Balance of Payments – the Market for Foreign Exchange – Determination of exchange rate – International parity relationships and forecasting foreign exchange rates.

Module II

 World Financial markets and Institutions

International banking and money market – International bond market – International equity markets – Futures and options on foreign exchange – currency and interest rate swaps – International Portfolio Investment.

 Module III  

Foreign Exchange Risk Management

The Exposure information system  - Management of Economic Exposure – Management of Transaction exposure – Management of Translation/ Accounting Exposure.

 

 Module IV 

Financial Management and MNCs

Foreign direct Investment, Foreign investment in India – Multinational Capital budgeting – International capital structure and cost of capital – working capital management – International trade – International tax environment

 

 

  Module V     Corporate Governance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.WORKING CAPITAL MANAGEMENT

 

Module I

Concept and meaning of working capital – Liquidity and profitability – identification of factors  affecting working capital requirements – theories of working capital

Module II

Approaches to estimation of working capital – operating cycle approach.

Management of inventories – determination of optimum inventory – lead time – Safety stock – EOQ approach

Module III

Management of receivables – credit and Collection policy – Credit standards – Credit terms – Credit analysis – management of payables – Maturity matching.

Module IV

Management of cash – Accelerating cash inflows – Managing collections – Concentration banking – lock box system – Control of disbursements – models for determining optimum level of cash – inventory model, stochastic – Cash budgeting – Investment of surplus cash.

Module V

Sources of working capital finance – Approaches to optimum mix of funds – trade credit, accrual accounts – money market instruments, commercial paper, Certificate of deposits – Bill discounting and factoring – Inter corporate loans – short term bank loans.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

6.ACCOUNTING STANDARDS

 

 

Module I

Meaning  and objectives of financial statements; Components and qualities of financial statements; Accounting Standards and conceptual framework; Accounting failures – Enron Corporation, WorldCom etc;

Module II

Evolution of Indian Accounting standards; A comparative study of UK and US standards and evaluation of their relevance to India,

Module III

Accounting for special transactions; leases and intangibles; Accounting for branch operations; International accounting and financial reporting;

Module IV

Accounting for foreign currency transactions ; Accounting for combinations and disinvestments, Accounting for price level changes ; Approaches of different accounting bodies ; divisional reporting; Integrating financial reporting operations.

 

     Module V   Accounting Standards in Indian Companies

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7.  MANAGEMENT AND CONTROL SYSTEM

 

Module I

Strategy and Management Accounting.

Activity Based Costing (ABC).

 

ModuleII

Activity based budgeting.

Implementing ABC.

 

            Module III

Value Chain Analysis.

Life Cycle Costing.

 

Module IV

Quality Costing.

Target Costing.

 

Module V

Customer Profitability Analysis.

Performance Analysis.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8.TAXATION AND TAX PLANNING

 

Module I

Constitutional provisions; Direct and Indirect taxes; Capital vs Revenue, Tax Incidence; Exemptions.

Module II

Taxation  heads of income – Income from salary ; income from house property, Income from Business or Profession , Capital gains losses , Income from other sources, Set off/carry  forward , deductions ; Advance tax ,Return Filing and for specific Management Decisions

Module III

Accounting Method and Accounting year  - Business Expenditure – capital gains – Carry forward losses and Depreciation ; Intercorporate transactions ; Wealth tax on company.

Module IV

Tax planning , Tax audit and long term Fiscal planning ; Chelliah Committee on Taxation ; Wealth tax  and  Gift tax ; Customs Act; Central Excise act, VAT.

 

Module V        Income Tax Authorities – Powers of appellate authorities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9.MANAGEMENT OF FINANCIAL SREVICES

 

Module I

Financial services Industry in India  - Role SEBI, RBI in Financial Sector ;

Module II

 Leasing – Concepts, structuring , Legal issues , financial Analysis , documentation; Hire Purchase – concepts , Structuring , Financial Analysis, Legal Aspects, Documentation.

Module III

Mutual Funds, Stock Brokerages, insurance and Pension Management services, Consumer Finance

Module IV

                                    Venture Capital Funds – Concepts, Indian experience

            Financial Technology: Core Banking, Electronic Clearing and

Settlement  System, Financial  messaging systems, Net Banking , Mobile Banking , Emerging Standards like

 Module V

Financial Product Mark up Language, Role of Technology in Corporate and retail banking and Straight Through processing (Support from Polaris Software Lab is a must).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10.  FINANCIAL DERIVATIVES AND RISK MANAGEMENT

 

Module I

Introduction  to derivatives ; nature and markets of derivatives ; Valuation of forward and future agreements ; properties of option prices ; Binomial option pricing – Black Scholes,Option pricing Formula

Module II

Sensitivity of option prices; trading strategies in options ; interest rate swaps ; forward rate agreements and interest rate futures.

Module III

Source and types of business risk – implications of business risk – risk perceptions of individuals and institutions – Generic alternatives for managing financial risk – diversification – Reinsurance – Contingent contracts.

Module IV

Risk Management using derivatives  - basic properties of options  - Interest rate Options – Trading strategies using options – Hedging Positions in Options – Synthetic options and portfolio insurance. Corporate  Exposure Management Structured Debt and Risk Management.

Module V

Accounting and Administration of Derivatives – Derivatives in the Indian Market – Trading Infrastructure – Issues in regulation of derivatives activity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

11.  CORPORATE  RESTRUCTURING

 

Module I

Mergers: Types and Characteristics – Motives – theories – Acquisitions – Restructuring – different methods –

 

Module II

Valuing synergy in M&A deals – Valuation approaches – Accounting and Legal issues in M&A

 

 Module III

 SEBI Takeover code – Financing of M&A deals – Debt Restructuring – share buyback and Corporate Performance –

 

Module IV

determination of swap ratio M&A deals – Restructuring  of regulated industries –

 

Module V

Sweat equity and Corporate performance-ESOP

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12.  INSURANCE MANAGEMENT

Module I

 

Introduction  to Insurance ; Insurance industry . Insurance Policies – Auto, Health, Life and Homeowners. Overview of risk – classification of risk – risk evaluation.

 

Module II

 

Insurance Accounting – Final Accounts of insurance company – Financial analysis, valuation – Solvency and performance measures, ratio analysis.

 

Module III

 

Marketing of insurance products – marketing mix for insurance products – role of insurance agents – Information technology and insurance – E-Commerce and E-Insurance ,Insurance documents.

 

Module IV

 

Legal aspects of insurance – Insurance Act 1938 – Indian Contract Act – Consumer Protection Act 1986 – Insurance Ombudsman  - Contract of agency – Special principles of insurance contract including reinsurance and double insurance .

 

Module V

 

IRDA – Roles – Responsibilities – Constitution of IRDA – objectives – Duties &powers – other functional aspects .

Banc assurance – concept –origin – role –critical issues – Functional aspects Indian scenario – future prospects   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

13.  PROJECT FINANCING AND MANAGEMENT

 

Module I

Project finance, capital structure

 

Module II

Risk management and the relationship between investment and financing.

 

Module III

Project appraisal – procedures.

 

Module IV

Planning and implementation of projects

 

Module V

Venture capital finance and reconstruction of assets in distress

 

 

 

14.  FINANCIAL ECONOMETRICS

 

Module I

Basic econometrics including linear regression, least squares estimators,

 

Module II

                                  Non linear and multiple equation models, serial correlation,

 

Module III

Testing of pricing models, estimation techniques fore illiquid / incomplete markets, time series models.

 

Module IV

                                  Time Series Econometrics including GMM methods,

 

Module V

                                  GARCH models, MLE estimation of diffusion models.